- Creative Algorithm

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Video (below) and photography (click to view) can be a really important tools for discovering insights and creating great looking content at the same time. I’ve shot and edited hundreds of video interviews. I often shoot them alone, with one assistant, or one other interviewer. It’s harder that way, but people tend to open up more when there isn’t a big crew around. I also edit and do motion graphics. Wrap that research in some tasty graphics and it makes for great content that can often pay for the cost of the research.

Ethnographer Tricia Wang calls video “Thick Data”.
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I’ve shot a number of “customer journeys”. It can be really informative, and entertaining, to learn how people arrive at their decision to buy a certain brand or product. Online focus group platforms like itracks.com allow us to conduct Skype-like interviews with people anywhere in the country. (Or I can actually use Skype, record it, edit it and transcribe it using the IBM Watson app I built.) I’ve also done really informative projects where I interviewed the top decision-makers (or product teams) in a company and edited their story together. I find that no single person knows the whole story, but collectively they do.

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Ethnographic Research wrapped in Graphics: Hannah's Kittens:

Ethnographic Research is about going to where people are using the product to ask them questions about it. (Which is a better place to interview people about a new beer, a sterile focus group room or a bar?) So we had 15 kids, a mansion, lots of this client's upscale plush toys, and a small crew (and some After Effects Graphics) that turned what is normally just research, into a promotional video that helped the client get into a number of upscale retailers.

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Fun, Man on the Street Interviews for FouFou Makeup

Man (Actually, a woman) on the street interviews and branding with actress/spokesperson Dana Frances... at the Culver City Fitness and Bikini contest.

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Bloomingdales Campaign: with Barbara Kosoff Illustrations

Barbara Kosoff is a fantastic Illustrator / Designer / Art Director. Les Guessing: Animated / Edited 3 pieces of her art work in a spec commercial campaign for Bloomingdales.

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Branding Research with Management Team for Green Dot Schools

Shot hours of interview footage with the top management team. In general, when you ask somebody what their company is about, you get vague notions like "we're about quality". But by being able to interview the team, at length, in their element, you soon realize that while no one person knows the whole brand story, COLLECTIVELY, they all contribute to the brand story. And this allows them to discover and agree on the Brand Story very quickly.

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Startup Infomercial for BottomZZup Diapers

BottomZZup is a startup that's trying to innovate the training diaper category, by making a diaper that allows toddlers to feel like they're wearing "big kid underwear" while protecting your floors from "accidents".

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The Patient Journey - Golpa G4 Dental Implants

We follow a patient of one of the world's premier cosmetic dentist as he uses his patented technique to remove ALL her diseased teeth and replaces them with a stunning "Hollywood Smile" – in just 48 hours.

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New Biz Pitch Video Research: Small Business Owner - Tmobile

Part of a series of interviews shot with Small Business Owners as T-mobile asked agencies to pitch their move into Small Business & Enterprise.

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CEO : Biopharmaceutical1

Wrote & Directed for Branding Identity firm

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Innocean Corporate Video

In-house video for Innocean Launch Party

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South American Bank: Classic Mime Footage

Got a call, last minute, to shoot some footage of Classic Mime Footage for a South American bank commercial.

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DirecTV Presentation - Info Intro in-house

Background built entirely in Photoshop and shot on green screen. Due to circumstances, green screen had to be set up and shot in under 2 hours.

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Electronic Press Kit - "The Greening" Movie

Quick promo for teen movie "The Greening" with Disney star Sammi Hanratty.

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Ethnographic Research wrapped in Graphics: Hannah's Kittens:

Fun, Man on the Street Interviews for FouFou Makeup

Bloomingdales Campaign: with Barbara Kosoff Illustrations

Branding Research with Management Team for Green Dot Schools

Startup Infomercial for BottomZZup Diapers

The Patient Journey - Golpa G4 Dental Implants

New Biz Pitch Video Research: Small Business Owner - Tmobile

CEO : Biopharmaceutical1

Innocean Corporate Video

South American Bank: Classic Mime Footage

DirecTV Presentation - Info Intro in-house

Electronic Press Kit - "The Greening" Movie